download_hillstrom_email_marketing¶
Downloading the Hillstrom Email Marketing dataset.
Data description¶
This dataset contains 64,000 customers who last purchased within twelve months. The customers were involved in an e-mail test.
- 1/3 were randomly chosen to receive an e-mail campaign featuring Mens merchandise.
- 1/3 were randomly chosen to receive an e-mail campaign featuring Womens merchandise.
- 1/3 were randomly chosen to not receive an e-mail campaign.
During a period of two weeks following the e-mail campaign, results were tracked. Your job is to tell the world if the Mens or Womens e-mail campaign was successful.
| Features | 8 |
| Treatment | 3 |
| Samples total | 64,000 |
| Average spend rate | 1.05091 |
| Average visit rate | 0.14678 |
| Average conversion rate | 0.00903 |
More information about dataset you can find in the official paper.
| Parameters | data_home: str
Specify another download and cache folder for the dataset.
By default the dataset will be stored in the data folder in the same folder.
url: str
The URL to file with data.
|
| Returns | None |
Examples¶
from pyuplift.datasets import download_hillstrom_email_marketing
download_hillstrom_email_marketing()